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Desoft participates in #FITCuba2022

02 May 2022

Desoft participates in #FITCuba2022.

The 40th edition of the International Tourism Fair #FITCuba2022 will be held from May 3 to 7 at the Plaza América Convention Center in Varadero, Matanzas. It is organized by the Ministry of Tourism and constitutes the most important meeting of the tourist sphere in the region.

Within #FITCuba2022, a Technology Expo will also be held, which will give space to state-owned companies and new economic actors that are emerging in the country.

#Desoft has historically participated in this fair, tourism being one of the markets of interest for our company and defined in the company's Marketing Plan as one of the sectors of greatest interest for this year.

By participating in this event, the company intends to position solutions under the SaaS model in the tourism market at the national level and among international providers in this sector, promote value-added services to mobile telephony as a marketing tool, identify alliances and business opportunities oriented to the export of services and promote ourselves as a high technology company and leader in the ICT sector in #Cuba

#Desoft will have in this edition an interactive support that will allow the public and exhibitors to exchange with our specialists on different topics, download and interact with apks developed by #Desoft and the tuAndroid Club, interact with applications of the company in a test environment from its computing cloud and participation in promotional events, foreseen in the communication strategy for the event.

Empowerment of women in ICT: a reality to maintain in Cuba

29 April 2022

Empowerment of women in ICT: a reality to maintain in Cuba.

The 2030 agenda for sustainable development places the Information and Communication Technologies (ICT) sector as the space that promotes the construction of more inclusive societies, a point where the incorporation of girls is essential to reduce the gap gender current.

It is important to go from being consumers to creators, tells Granma Lidia Hidalgo, vice president of operations of the network of the Cuban Telecommunications Company, an entity where of the total number of workers, 45% are women and 40% of the fundamental positions females occupy it.

In this sense, she adds that our country has the strength that has generated a culture where the role of women managers and technical professionals is recognized on equal terms, and work teams that are formed with female participation turn out to be more productive, stable and creative.

For Hidalgo, the main challenges are in the continuous transformation of a sector that changes every day, and whose field is extremely large, "so being inserted in activities directly related to the operation, technological solutions and maintenance, imposes challenges related to simultaneously carrying family responsibilities, caring for children, educating them, as well as the hours away from home that this profession entails».

To the girls -he said- I recommend entering the different courses that are proposed in distance education platforms for training and approaches, and for adolescents, in search of their vocation, to approach educational centers such as the University of Informatics Sciences and the Technological University of Havana with its doors open.

The telecommunications and electronics engineer -with 30 years of link in the ICT sector between work and study- specifies that "today we are in an era where many of the jobs that are created are associated with digital transformation and for this it also requires us to transform perception».

Currently, there are innovation projects that cover all spheres of the country: in automation and control for agriculture, in biomedicine, applications for electronic commerce and banking, distance education. "The challenge is to continue involving girls so that these development opportunities materialize with the reduction of the gender gap."

Industry 4.0 in Cuba: a necessary and constant path

18 April 2022

Industry 4.0 in Cuba: a necessary and constant path.

How to achieve the industrial transformation that Cuba needs, based on the use of new technologies, was the topic that focused the analysis of the most recent session of the National Innovation Council, headed by the First Secretary of the Central Committee of the Communist Party and President of the Republic, Miguel Díaz-Canel Bermúdez. In a context in which the world is moving more and more towards the adoption of digital technology and the progressive promotion of the automation of production processes, this advisory body of the Cuban State —oriented to recommend decisions to promote innovation in the functioning of the State , the Government, the economy and society in a coordinated and integrated manner—called attention to the importance of assuming and applying these concepts in the country.

The actions are based on what has been called Industry 4.0 —considered the fourth industrial revolution— that seeks to transform the company into an intelligent organization to achieve the best results.

The Cuban industry is also projected towards this path, which, taking into account its own characteristics and the objective economic limitations that persist, works to stimulate the emergence of new high-tech companies, as well as technological SMEs, based on the convergence between the business and academic sectors, and their production chains.

Precisely because the National Innovation Council is a platform for the discussion and exchange of ideas and perspectives between specialists from different sectors and thereby contribute to the vision of the nation, its most recent work session became the perfect setting to share and evaluate some of the actions that are already being carried out in the country to promote an advanced industry that is not left alone in the digital framework.

This topic of the advanced industry —explained Doctor of Science Agustín Lage Dávila, adviser to BioCubaFarma— is closely related to various organizations and also has a very direct link with the development of technical sciences. In this sense, he detailed some of the actions that are promoted as part of the project New technologies, advanced industrialization and international reintegration, which responds to one of the macro programs contained in the National Plan for Economic and Social Development until 2030.

We are called to reindustrialize the country, he emphasized, but not with the concept of the large physical structures that were built in the 1970s, but with this new type of industry, very marked by the use of enabling technologies —technologies that generate other technologies— , such as the connection of industrial machinery to the Internet through sensors; advanced telecommunications; the robotic; artificial intelligence; the processing of large masses of data (big data); nanotechnologies and others.

All of them, he added, have in common, among other elements, that they are less intensive in material resources and more intensive in knowledge; they blur the boundaries between the physical, digital and biological spheres of production; and make intensive use of information and telecommunications technologies. And for that transformation that the nation needs, he said, it is essential to cut several knots that could be hindering it, such as insufficient dynamics in the process of creating new technology-based companies; the limitation of financial protection devices; the management of state MSMEs and their operation under equal conditions; as well as the little capacity of insertion of our companies in the international scene.

"If we want to reindustrialize, we have to prepare the companies for this," said the prominent Cuban scientist.

ROADS THAT CUBA TRAVELS

Although Cuba still has a long way to go in pursuit of the industrial development it needs, and to assume more broadly the concepts that this so-called fourth industrial revolution brings with it, some of its companies are not sitting idly by.

Such is the case of the Electronics Group (GELECT), from which, according to its president, Vicente de la O Levi, some experiences have been developed with the use of these technologies and thus advances in the purpose of converting the company in an industry based on knowledge, where eight strategic lines of development stand out, such as energy efficiency, automation, robotics, medical electronics and others.

During the last two years —he assured— All our companies have been immersed in a constant investment process that has resulted in a wide range of products such as household appliances, medical equipment, scales and balances, computer and electronic devices and for the use of renewable energies. , among others.

After the challenges entailed by the urgent need to make better use of existing skills and talent, and to search for productions, products and services with greater added value, the President of GELECT agreed on the importance of boldly leading the transformation process of the industry that the country has proposed.

The road to industry 4.0 is necessary, mandatory and constant, he insisted. We have the base of talent that is fundamental, and as a group we are proposing to further computerize consumer items as the way to the internet of things, he said.

Closely linked to industry 4.0 is also the development of the software industry in Cuba. In this regard, Grisel Reyes León, Deputy Minister of Communications, considered that both are part of a single system, taking into account that software is the integrating element and support of the knowledge that is added to the processes.

 

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