23 March 2024 | For: Desoft Communication Group
During the last session of the XIX International Computer Convention and Fair 2024, based in Pabexpo, IDEAS Multimedios and Desoft Applications Informáticas signed an agreement that reaffirms the professional collaboration they have maintained in recent years.
The document signed by Randy Alonso Falcón, director of IDEAS Multimedios and Dany Jesús Valiente Prieto, General Director of Desoft, includes cooperation actions in digital marketing, website development, event coverage, creation of products and associated services to ICT, and training actions, among others. In this edition of Informática 2024, both organizations, together with Disset Consultors, launched the Deventos project (deventos.fevexpo.cu) that includes special informative coverage of fairs and conventions, while offering a complete range of personalized content services such as photographs , videos, advertorials and personalized advertising.
The work at Deventos during the recently concluded Convention and Fair generated a digital newsletter that reached more than 13 thousand contacts via email, and constituted a unique opportunity for the entities that occupied their promotional spaces, reaching a strategic audience and maximizing visibility of their brands.
This type of agreement responds to the demands of the Third Patria International Colloquium held in parallel to the 19th edition of the 2024 International Computer Convention and Fair, where the imperative need to unite the technological field with that of content creation to face challenges was insisted. of digital communication. IDEAS Multimedios and Desoft have been working since 2013 on the Cubadebate daily headlines service by SMS, for users of the Etecsa mobile network, through a subscription made by interested parties.