13 October 2021 | For: Desoft Communication Area
As part of the 2021 Economic Productive Day organized virtually from October 7 to 28 in Cuba, the virtual platform for events and fairs FEVEXPO developed by the Desoft Computer Applications Company was presented. Ariadna Curbelo García, director of the Territorial Division of the company in the Cuban capital, highlighted in her presentation that one of the advantages of this solution is its adaptability to the interests of event organizers. He also pointed out the directive that was developed on Odoo technology, based on the company's development strategy for the search for technological sovereignty through the use of free software. Fevexpo has tools for the development of digital marketing campaigns and permanent communication between exhibitors and visitors to the stand, it is multilanguage and allows online payment, explained Curbelo García. One of its advantages is the possibility of having a web page for the event with prior information that later becomes the front page of the virtual appointment and from there all actions are carried out such as visits to the pavilions of the entities, attend conferences, go to a press room and exchange with specialists, stressed the speaker. During the presentation of the platform, Luis Guillermo Fernández Pérez, General Director of Desoft added that Fevexpo developed rapidly in the context of Covid19, but due to its usefulness it will henceforth accompany the traditional ways of holding events in Cuba. In the case of this productive Economic Conference, Fevexpo is also used for the Virtual Fair of Idle and Slow-moving Items Under the slogan "Integrate and Transform to Grow", this conference seeks to promote creativity, improvement and transformation of economic actors throughout the national territory, and demonstrate that, even in the midst of current complexities, it is possible to advance the economy The event includes conferences by experts on economic, legal and legislative issues related to the economic sector, especially focused on the improvement and strengthening of the business system.