31 July 2021 | For: Cubaplus Magazine
With an experience of more than 20 years in the development and commercialization of Information Technology (IT) solutions, the DESOFT Computer Applications Company has managed to position itself as one of the leading entities in the sector in Cuba. Its more than 2000 workers distributed throughout the country participate in the national computerization process, reaching more than 7000 clients, about half belong to government institutions. The high qualification of its specialists in the business lines that have allowed it to position it in the national market is also its main strength in foreign trade, where the company has managed to insert itself with a well-defined strategy, including its export capacity in the chain. value of clients and international partners. On the other hand, the professionalism of its employees endows the company with great sufficiency to assimilate new technologies at an accelerated pace and to replicate the knowledge acquired, according to the interests of each project. To his know-how in the provision of cloud services, guaranteeing the availability, accessibility, security and scalability of his digital ecosystem, is added his mastery of agile development methodologies, software development technologies and advanced work platforms, which that allows you to insert yourself into the business partner's work dynamics, become part of their team and capture new technologies and work methodologies required for the business. As part of its export strategy, it seeks to establish alliances or international businesses that allow it to be inserted in value chains aimed at the international market, as well as to promote knowledge exchanges, training or training on new technologies, work platforms or strategies associated with the latest trends. in the sector. In the last year, DESOFT has made important alliances to increase its export of services and expand its market. Among the most far-reaching is the association with the Belgian company Odoo S.A. for the commercialization of its prestigious ERP (Enterprise Resource Planning) management software, taking into account the company's extensive experience with this technology.
Another important milestone has been the inclusion of DESOFT within the country's institutions selected to provide export services to non-state forms of management, which the entity recognizes as an opportunity to expand business capabilities in the international market and generate greater benefits for the country. The chain with Cuban entrepreneurs, other national IT companies and foreign companies is a fundamental part of DESOFT's work dynamics, to offer clients and partners consolidated solutions and increase the possibilities of expansion. DESOFT, integrated into the Informatics and Communications Business Group (GEIC), served by the Ministry of Communications (MINCOM), has opted for Software as a Service (SaaS) as the main model of its businesses, based on a digital ecosystem of solutions for the development of electronic government, business management, computer security and digital marketing, as the main lines of work, inside and outside the country.