02 March 2021 | For: Workers Newspaper
If I told you that more than half a million people consume your offers every month; if I inform you that they contributed around one million CUC of profits in 2020; Or if I remind you that on February 26 they turned 12 years as a group, few will guess that we are referring to the entuMovil services, from the Desoft company, which accompany the many Cubans who walk around with their cell phones in their pockets or wallets. Emerged in 2005 under the name of Proción and attached to the Ministry of Communications, it was not until 2009 that they acquired the current name (entuMovil). "The idea was always to create a project that exploited all the potential of mobile phones, not only by SMS, but also to have a range of data services", explains Glicerio Grenot Isac, graduate in Mathematics and leader of a team of just 10 people , which include programmers, marketing specialists, designers and journalists. "When we emerged there weren't so many people connected to data, but now dreams pass as an interconnection platform in which a diversity of services can coexist, that is, everything that can travel around a mobile phone," says Grenot Isac, who aspires to offer tourism virtual reality products. He gives an example of getting to the Capitol and by focusing on the place with his phone, obtaining historical information and details of the building. The social range of entuMovil services today includes products for leisure (including the horoscope), participation events (contests), but also historical (Marti phrases) or news that they maintain with the media, for example, the Cubadebate digital portal, the Granma newspaper, the Prensa Latina agency and very soon with our weekly.
"We have also opened a channel for third parties, that is, any company, to apply and connect with us to monitor their servers in the event of any type of failure or create different types of alarm," explains the mathematician who became a programmer and founder of this idea. , which like many, has had to overcome organizational and business obstacles to impose itself. In the opinion of Dany Jesús Valiente Prieto, head of the Computer Services IV Center of UEB Habana Desoft, “the success of entuMovil has been that they have been able to maintain active a group of attractive services to clients and have survived despite the expansion of mobile data because people trust it. Their services can be hired at any Desoft office in the country, although the group is based in Havana ”. Within their production rhythm they have three short numbers and keywords: 8888 for participation events and consultations; 8000 for free help; 8100 for subscriptions and 8900 for notifications. Regarding the filtering of winners in the contests, Grenot Isac clarifies that “the winners come out of those who get it right from a computer program, which at the same time closing the deadline sends an SMS to the winner. The human hand is not there ”. For the future they have two basic goals: to continue promoting all services and to strongly develop electronic commerce, something they are already doing with micropayments. To those who still wanted to know more, we invite you to their website: www.entumovil.cu, where they can find APK downloads, all the services they offer, among other information.